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Hi! Here is the second part of the project! This is a three to
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Hi!

Here is the second part of the project!

This is a three to five-page report based on a combination of personal interviews, focus groups, and survey research questionnaire. The topic is a comparison of paper and online coupons, especially the preferences, needs, and value to Hispanic shoppers. This must also include a short recommendation about the type of coupons to be offered, and the most productive category for coupon redemption.  


** If he attached anything during this few weeks I will do so, always you can go back to the previous assignment for references.


This is the feedback from the professor of the first part of the project so you can keep this in mind. From 200/177 which not bad.

While you wrote a good paper with excellent integrity and composition, there were a few things that could have been used to improve the quality of your hard work.

1. Many of the citations were old, certainly by Internet standard, since as anything earlier than 2010. There was one dating back to 1992 (Minor). This particular was very good in its information, but should be more current. 

2. The resources you use to find data can be different the the numbers compiled, and the method used to put them together. For example, the number of Hispanics in a city population in 2010 did NOT include Miami. Here is one other source that I found that will show you differences.

 http://www.pewhispanic.org/2013/08/29/hispanic-population-in-select-u-s-metropolitan-areas-2011/

3. You had more information about Hispanic consumers than their ONLINE shopping behavior. This was the focus  of the assignment, and more should be expected on this topic. While this might have been hard to find, you did bring out many excellent points, about the "trust" factor.

So, it was a very good paper, but did not fully explore the topic of online shopping behavior, especially since the Hispanic population is so large and a significant part of the American marketing landscape. 






ONLINE SHOPPING BEHAVIOR FOR HISPANIC CUSTOMERS

 

(PART TWO)

 

Name:

 

Institution:

 

Date:

 


 

Page 2

 

A Comparison of Paper and Online Coupons:

 

Introduction

 

When I think about coupons, what clicks my mind...

 







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