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final paper ; marketing strategy paper about SAMSUNG. the
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final paper ; marketing strategy paper about SAMSUNG. the descriptions are given below:  12 pages writing about marketing strategy and 3 powerpoint slides that summarize 12 pages. 

Final Paper , 12 pages + reference pages

Grading Rubric Point Value: 

Paper requirements required to include the following sections:

- Executive Summary : 5 points  

- Financial Overview ; 5 points

- Proposed Marketing Budget ;5 points

- Situation Analysis (SWOT) - just be based on personal analysis of company ; 10  points

- Market Summary & Company Recommendation ;10  points 

- Market Research Strategy; 5 points  

- Marketing Segmentation (demographics of target audience);  20  points  

- Complete Marketing Mix (include proposed marketing tactics);  20 points  

- Marketing Calendar ; 10 points

Paper is required to be exactly 12 pages (that does not include the cover page or reference page). The reference pages will be additional pages ; 5 points

APA Format (do not include the extract page); concise business-style writing with professional sources (Use scholarly online receorces to for sited sources; wikipedia.com is not acceptable). This include perfect spelling, punctuation and grammar. ; 5 points

Total points : 100


Presentation of final paper with 3 summary slides

Grading rubric for presentation;

Presentation is required to include a brief summary of the final paper. Required to include the following;

- Brief overview of Company ;25 points

- Market Recommendation and why it was selected ; 25 points

- Suggested Promotions (from Marketing Mix);  25 points

Presentation is required to created in PowerPoint and is required to be exactly 3 slides (that does not include the cover slide) ; 15 points

Presentation is required to be professionally presented within 5 minutes. Time will be kept by the professor. A 10 point deduction will be made for any presentations longer than 5 mintues. ; 10 points

Total Points 100. 

it is important to show the references in the writing based on APA FORMAT.  PLAGIARISM CKECK IS SO IMPORTANT. 




Final Paper , 12 pages + reference pages

 

Grading Rubric Point Value

 

Paper requirements required to include the following sections:

 

- Executive Summary : 5 points

 

- Financial Overview ; 5 points

 

- Proposed Marketing Budget ;5 points

 

- Situation Analysis (SWOT) - just be based on personal analysis of company ; 10 points

 

- Market Summary & Company Recommendation ;10 points

 

- Market Research Strategy; 5 points

 

- Marketing Segmentation (demographics of target audience); 20 points

 

- Complete Marketing Mix (include proposed marketing tactics); 20 points

 

- Marketing Calendar ; 10 points

 

Paper is required to be exactly 12 pages (that does not include the cover page or reference page). The reference pages

 

will be additional pages ; 5 points

 

APA Format (do not include the extract page); concise business-style writing with professional sources (Use Wilmington

 

University online Library to for sited sources; wikipedia.com is not acceptable). This include perfect spelling, punctuation

 

and grammar. ; 5 points

 

Total points : 100 Presentation of final paper with 3 summary slides

 

Grading rubric for presentation

 

Presentation is required to include a brief summary of the final paper. Required to include the following;

 

- Brief overview of Company ;25 points

 

- Market Recommendation and why it was selected ; 25 points

 

- Suggested Promotions (from Marketing Mix); 25 points

 

Presentation is required to created in PowerPoint and is required to be exactly 3 slides (that does not include the cover

 

slide) ; 15 points

 

Presentation is required to be professionally presented within 5 minutes. Time will be kept by the professor. A 10 point

 

deduction will be made for any presentations longer than 5 mintues. ; 10 points Total Points 100

 







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