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M8A2: Final Project

Mini Paper: Male and Female Leaders An icon of paper with lines on it symbolizing Lecture


This project focuses on the female as an entrepreneur. It should be well researched, using a variety of external resources, and should integrate material from the course. Various discussion board topics as well as issues examined through the written assignments in the course have assisted you in preparing the final project. 


Select a well-known, established female entrepreneur who has successfully built a business that taps into the female market, and analyze both her characteristics as an entrepreneur as well as the factors that have contributed to her business's success. (Attachment shows the proposal for this project. Entrepreneur has already been selected)


Below are the instructions for this project.

"Successful female entrepreneurs tapping the female market:"


A great example of women building successful entrepreneurial ventures that target the female market is that of the new category of entrepreneur referred to as "mompreneurs." These are typically first-time or second-time mothers who have taken time off from regular jobs to care for their children, but they decide not to return to previous employers. Instead, after identifying a gap in the market that they themselves have experienced as consumers, they put together an entrepreneurial venture to address the gap without having to give up their role as stay-at-home moms.


For example, Karen Randall from Vancouver, Canada, was 34 years old when she took time off from work to care for her first child. With an avid interest in green products, she wanted to use cloth diapers as a way to avoid the environmental impact of the disposable alternative. She was frustrated at not being able to find information on how to be environmentally friendly when it came to diapering her daughter. Therefore, she decided to concentrate her energies on making this option easier for other mothers. From this interest emerged her company, New & Green Baby Co., in 2007. The idea was simple, environmentally focused, and produced phenomenal results.


A thoroughly researched and effective project on this topic would be a paper that summarizes the background information available on this female entrepreneur. Utilizing concepts from the course as well as external resources on entrepreneurship, discuss the selected entrepreneur with respect to possessing the right traits, as well as examine relevant factors that have led to her success.


Organize your paper into the following sections:


1. Title page

2. Table of Contents

3. Introduction (1?2 paragraphs in which you summarize the topic by identifying the type of business idea you have selected and the relevant female market segment to be targeted)

4. Background (describing the idea, distinguishing it from any other related business ventures, and justifying the selection of the market segment that would be targeted)

5. Analysis (based on material from the course and research on entrepreneurship and on the idea, write an analysis of the chances a female entrepreneur would have to make this venture a success)

6. Conclusion (1?2 paragraph review of your findings)

7. References


Your project should be submitted in a Word document, 10 pages in length (excluding the title, the table of contents, and the references pages), typed double-space in 10- or 12-point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. Use the APA guidelines for citing and referencing sources.


The proposal was already written and is attached.


M6A2 1 M6A2: Laura Bartlett

 

October 2, 2016 Excelsior College

 

Student ID: 31081016

 

Laura is one of the prominent lady entrepreneurs. She started her business of producing

 

fashion magazine when she was barely 19 years old. She made this decision, during a launch M6A2 2 party, and she believed that one day she would be at similar events on my merit, representing her

 

company.

 

Laura characteristics, business venture, and why I selected her

 

Some of the characteristics that have made Laura successful are for instance her

 

persistence, patience, self-motivated, hard working and above all, a great risk taker. She made

 

sure she was ready to wake up early for her business. She set her day up the night before and

 

wrote in her diary exactly what she needed to be done and what amount of time it will take.

 

She would go to every event, party, and launch that she was invited to talk to a potential

 

customer or business partner. Social media also played a huge part. It?s so essential to mingle

 

with your fans and to offer a friendly tone that they like most.

 

The first year of her business was just about building connections and content. She would

 

give brands free coverage on the website, and when she decided to move into print, she already

 

had all the brands that she had featured for free raring to sign up.

 

I selected Laura because she has what it takes to be a good entrepreneur. Even after her

 

first business failed, Laura learned that FAIL stands for First Attempt in Learning and she picked

 

herself up and started again. This persistence saw her succeed by being approached to be a media

 

partner with one of the greatest fashion occasions in the country, the Clothes Show. This gave her

 

an opportunity to work together with other prominent entrepreneurs. Reference M6A2 3 Jennings, J. E., & Brush, C. G. (2013). Research on women entrepreneurs: challenges to (and

 

from) the broader entrepreneurship literature. The Academy of Management

 

Annals, 7(1), 663-715.

 







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