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Write a research-based paper that is at least 1,500 words,
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Write a research-based paper that is at least 1,500 words, include at least 4 scholarly research sources in addition the Bible, and be in current APA format. (All references must be cited in the paper).

Choose a specific vehicle industry brand / product (one that you have not used in this course to-date). Examples could include brand car models like the Tesla Model S, Ford Focus, etc. and then develop a brand scorecard on that product.    Attached is template for paper.



The subject headers to be included are:

Introduction

Brand Product Choice

Current Brand Reputation

Overall Satisfaction

Trustworthiness of Brand

Not the Norm

In this section of the paper you would discuss what they are doing today that is not the ?norm?. If the answer is nothing beyond the ?normal? for this industry?state so.

Recommendations

In this section, you identify what this brand might consider.

Conclusion

In this section tell us their brand score card?are they a ?bigger, better, or stronger? brand today and what might they be if they took your advice?

In your APA formatted paper, subject headers are centered on the page of course, not left-margin justified as they are in these directions.

Submit Case Paper 2 by 11:59 p.m. (ET) on Monday of Module/Week 6.


BUSI 438 Case Paper ? Page 1 Write a research-based paper that is at least 1,500 words, include at

 

least 4 scholarly research sources in addition the Bible, and be in

 

current APA format. (All references must be cited in the paper).

 

Choose a specific vehicle industry brand / product (one that you have not used in this course to-date).

 

Examples could include brand car models like the Tesla Model S, Ford Focus, etc. and then develop a

 

brand scorecard on that product.

 

The subject headers to be included are:

 

Introduction

 

Brand Product Choice

 

Current Brand Reputation

 

Overall Satisfaction

 

Trustworthiness of Brand

 

Not the Norm

 

In this section of the paper you would discuss what they are doing today that is not the ?norm?.

 

If the answer is nothing beyond the ?normal? for this industry?state so.

 

Recommendations

 

In this section, you identify what this brand might consider.

 

Conclusion

 

In this section tell us their brand score card?are they a ?bigger, better, or stronger? brand today

 

and what might they be if they took your advice?

 

In your APA formatted paper, subject headers are centered on the page of course, not left-margin

 

justified as they are in these directions.

 

Submit Case Paper 2 by 11:59 p.m. (ET) on Monday of Module/Week 6. Paper template next page. BUSI 438 Case Paper ? Page 2 Case #

 

Your Name

 

Liberty University

 

BUSI 438 BUSI 438 Case Paper ? Page 3 Introduction

 

Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite

 

all references that are included on your reference page within your write-up. Use the author?s

 

last name and year of publication like this (Kotler & Keller, 2012, p. xxx).

 

Subject Header

 

Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite

 

all references that are included on your reference page within your write-up. Use the author?s

 

last name and year of publication like this (Kotler & Keller, 2012, p. xxx).

 

Subject Header

 

Remember to always indent the first line of a paragraph (use the tab key). Make sure to cite

 

all references that are included on your reference page within your write-up. Use the author?s

 

last name and year of publication like this (Kotler & Keller, 2012, p. xxx). There could be more

 

subject headers than this!

 

Conclusion

 

Always include a conclusion paragraph with subject header ? review the rubric ? you are

 

graded on how well you summarize the key points presented in your paper at the end of your

 

paper! Remember to always indent the first line of a paragraph (use the tab key). Make sure to

 

cite all references that are included on your reference page within your write-up. Use the

 

author?s last name and year of publication like this (Kotler & Keller, 2012, p. xxx). Make sure

 

that your reference page and citations match exactly. BUSI 438 Case Paper ? Page 4 References

 







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