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Please ensure all work is original and that you fulfill the
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Please ensure all work is original and that you fulfill the requirements of the rubric.  Thank you! 


Introduction:

For the capstone project, you will create a business plan for a hypothetical start-up company using the scenarios provided below. In the business plan, you will need to demonstrate the integration and synthesis of competencies in all domains required for your degree program.

Scenario:

Select the business plan scenario assigned to your degree program from the list below:

Information Technology Management Majors:

Develop a business plan for a start-up company that sells computer services, equipment, or software. Select the type of products that the company will offer. The products can be real or potential.

Marketing Management Majors:

Develop a business plan for a start-up company that provides some type of marketing product or service (e.g., advertising campaigns, sales, online promotions). Select the type of products or services that the company will offer. The products can be real or potential.

Accounting Majors:

Develop a business plan for a start-up company that offers some type of accounting service. The type of services offered could include bookkeeping, auditing, tax preparation, accounting software, or some other type of current or potential service.

Finance Majors:

Develop a business plan for a start-up company that offers some type of financial service. The products or services provided by the company might include banking, financial planning, investments, stockbroking, mortgage lending, etc.

Management Majors:

Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product.

Human Resource Management Majors:

Develop a business plan for a company that offers human resources products or services. Examples might include a temporary or staffing agency, a benefits consultant, a training company, etc.

Requirements:

Create a business plan for your hypothetical start-up company in which you do the following:

Note: You are required to utilize both the attached "Business Plan Template" and the attached "Financial Plan Template" in creating your business plan. If the attached WGU templates are not completed and submitted, your work will automatically be returned to you without being evaluated. These templates are located in the "File Attachments" section of the Taskstream Capstone instructions.

 

A.  Write an executive summary (suggested length of 1-2 pages) in which you do the following:

1.  Identify the company's name and location.

2.  Describe the mission of the company.

3.  Discuss two business goals in support of the company's mission.

4.  Discuss three keys to success for the company.

 

B.  Write a company summary (suggested length of 4-6 pages) in which you do the following:

1.  Describe the history of the industry in which the company will operate.

2.  Identify the legal form that the company will take.

3.  Describe the location and type of facilities needed for the company.

4.  Describe the management structure, including key positions and specific responsibilities.

5.  Describe the products and services offered by the company.

 

C.  Develop a market analysis (suggested length of 3-5 pages) in which you do the following:

1.  Describe the target market for the company's products and services, including the specific location, demographics, etc.

2.  Complete an industry analysis for the company, including current trends and statistics.

3.  Complete a four-square SWOT analysis for the company in which you do the following:

a.  Identify three strengths, three weaknesses, three opportunities, and three threats.

b.  Explain each of the identified strengths, weaknesses, opportunities, and threats.

 

D.  Develop a market strategy (suggested length of 3-6 pages) in which you do the following:

1.  Discuss each of the four Ps of marketing as they relate to the company's products and services.

2.  Develop a price list for the company's products and services.

3.  Develop a promotional strategy including specific tasks, target dates, and responsible parties.

4.  Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.

 

Note: The sales forecast will be used as the basis for your revenue in your financial statements.

 

E.  Develop an implementation strategy (suggested length of 3-6 pages) in which you do the following:

1.  Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.

2.  Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.

 

F.  Calculate and develop the financial statements and projections (suggested length of 2 pages) for the first year of business by doing the following:

1.  Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.

2.  Develop a forecasted balance sheet for the end of year one.

 

G.  Write a financial report (suggested length of 1-2 pages) in which you do the following:

1.  Summarize the financial projections and the assumptions used in estimating the financial statements.

2.  Describe the company's financial position at the end of the first year.

3.  Describe the company's initial and future estimated capital/investment needs.

 

H.  When you use sources, include all in-text citations and references in APA format.



Student ID 000000 Lastname Business Capstone Business plan Version page 1

 


 

Name of Company Business Plan

 

Firstname I. Lastname

 

Your Title

 

0000 Street Name

 

City, State 00000

 

(000) 000-0000

 

[email protected]

 

October 11, 2011

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 2

 


 

A. Executive Summary...................................................................................................................4

 

A1. Company Identification.........................................................................................................4

 

A2. Mission of the Company.......................................................................................................4

 

A3. Business Goals......................................................................................................................4

 

A4. Keys to Success.....................................................................................................................4

 

B. Company Summary...................................................................................................................5

 

B1. Industry History.....................................................................................................................5

 

B2. Legal Form of Ownership.....................................................................................................5

 

B3. Location and Facilities..........................................................................................................5

 

B4. Management Structure...........................................................................................................5

 

B5. Products and Services............................................................................................................5

 

C. Market Analysis..........................................................................................................................6

 

C1. Target Market........................................................................................................................6

 

C2. Industry Analysis..................................................................................................................6

 

C3. SWOT Analysis....................................................................................................................7

 

D. Market Strategy............................................................................................................................8

 

D1. 4Ps........................................................................................................................................8

 

D2. Price List..............................................................................................................................8

 

D3. Promotional Strategy............................................................................................................8

 

D4. Sales Forecast.......................................................................................................................8

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 3

 


 

E. Implementation Strategy..............................................................................................................9

 

E1. Overall Strategy.....................................................................................................................9

 

E2. Monitoring Plan.....................................................................................................................9

 

F. Financial Statements and Projections.......................................................................................10

 

F1. Forecasted Profit and Loss Statement..................................................................................10

 

F2. Forecasted Balance Sheet....................................................................................................10

 

G. Financial Report..........................................................................................................................11

 

G1. Financial Projections...........................................................................................................11

 

G2. Financial Position................................................................................................................11

 

G3. Estimated Capital/Investment Needs...................................................................................11

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 4

 


 

A. Executive Summary

 

Suggested length of 1?2 pages

 

A1. Company Identification: Identify the company?s name and location.

 

A2. Mission of the Company: Describe the mission of the company.

 

A3. Business Goals: Discuss two business goals in support of the company?s mission.

 

A4. Keys to Success: Discuss three keys to success for the company.

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 5

 


 

B. Company Summary

 

Suggested length of 4?6 pages

 

B1. Industry History: Describe the history of the industry in which the company will operate.

 

B2. Legal Form of Ownership: Identify the legal form that the company will take.

 

B3. Location and Facilities: Describe the location and type of facilities needed for the company.

 

B4. Management Structure: Describe the management structure, including key positions and

 

specific responsibilities.

 

B5. Products and Services: Describe the products and services offered by the

 

company.

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 6

 


 

C. Market Analysis

 

Suggested length of 3?5 pages

 

C1. Target Market: Describe the target market for the company?s products and

 

services, including the specific location, demographics, etc.

 

C2. Industry Analysis: Complete an industry analysis for the company, including current trends

 

and statistics.

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 7

 


 

C3. SWOT Analysis: Complete a four-square SWOT analysis for the company in which you do

 

the following:

 

a. Identify three strengths, three weaknesses, three opportunities, and three threats.

 

b. Explain each of the identified strengths, weaknesses, opportunities, and threats.

 


 

Utilize the four-square template below to identify and explain the strengths, weaknesses,

 

opportunities and threats for your company.

 


 

S (Strengths)

 


 

W (Weaknesses)

 


 

1.

 


 

1.

 


 

2.

 


 

2.

 


 

3.

 


 

3.

 


 

O (Opportunities)

 


 

T (Threats)

 


 

1.

 


 

1.

 


 

2.

 


 

2.

 


 

3.

 


 

3.

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 8

 


 

D. Market Strategy

 

Suggested length of 3?6 pages

 

D1. 4Ps: Discuss each of the four Ps of marketing as they relate to the company?s products and

 

services.

 

D2. Price List: Develop a price list for the company?s products and services.

 

D3. Promotional Strategy: Develop a promotional strategy including specific tasks, target dates,

 

and responsible parties.

 

D4. Sales Forecast: Develop a monthly sales forecast for the first year of operations, including a

 

discussion of expected market conditions.

 

Note: The sales forecast will be used as the basis for your revenue in your financial statements.

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 9

 


 

E. Implementation Strategy

 

Suggested length of 3?6 pages

 


 

E1. Overall Strategy: Summarize the overall strategy that will be utilized to launch your

 

business, including target dates and goals for implementation.

 

E2. Monitoring Plan: Develop a post-launch monitoring plan (e.g., financial impact, quality

 

control, customer satisfaction, monitoring schedule) to evaluate the success of the company in

 

meeting milestones.

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 10

 


 

F. Financial Statements and Projections

 

Suggested length of 3?5 pages

 

Note: Develop projected financial statements for the first year of business. You are required to

 

use the Business Plan Financials Template.

 

F1. Forecasted Profit and Loss Statement: Develop a month-by-month forecasted profit and loss

 

statement using an estimate of revenues and operating costs based on the sales forecast.

 

F2. Forecasted Balance Sheet: Develop a forecasted balance sheet for the end of year one.

 


 

Student ID 000000 Lastname Business Capstone Business plan Version page 11

 


 

G. Financial Report

 

Suggested length of 1?2 pages

 


 

G1. Financial Projections: Summarize the financial projections and the assumptions used in

 

estimating the financial statements.

 

G2. Financial Position: Describe the company?s financial position at the end of the first year.

 

G3. Estimated Capital/Investment Needs: Describe the company?s initial and future estimated

 

capital/investment needs.

 


 

 







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