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Attached is the outline and content of the strategic business case. Discuss the problem statement...
More:Attached is the outline and content of the strategic business case. Discuss the problem statement for google, inc. (search engine industry) followed by the implementation of the strategy to solve the problem. As illustrated on the outline, a pro forma income statement and summary of assumptions is required. Document Preview: The assignment is a business case analysis on Google Inc. The focus is on the search engine industry. The problem statement ( I )for this analysis is the lack of market share presence in China. PROBLEM STATEMENT – You must have a clearly stated problem in one sentence and it must be bolded within the strategic business case. It is the significant problem your group has found that your group is going to deal with in the rest of the business case. The problem can be either the need the company has for an additional revenue stream which you are recommending. The problem could also be excessive expenses that your idea proposes to cut. STRATEGIC FORMULATION – This is an explanation of how you came up with your idea. What specifically did you see as you studied the company that you wanted to address with your plan. Be specific. For example, a company may have a 2 year history of increasing operating expenses. Your research identified that this increase is coming largely from the travel expense line. The plan that you will then present is how the company can reduce the company’s travel expense, and how that will not have a deleterious impact on performance. STRATEGY IMPLEMENTATION – This is the “how” of your idea. How are you going to implement your plan. Again, be specific here. For example, if you are going to pilot a plan, identify specifically which markets in which you will launch your idea and why you chose those markets. The goal here is to outline everything you need to consider in implementing your recommendation. THE FOLLOWING CATEGORIES ARE ONLY ITEMS TO CONSIDER IN YOUR IMPLEMENTATION! YOU DO NOT NEED TO ADDRESS ALL OF THESE ITEMS; ONLY THE ONES THAT ARE RELEVANT TO SUPPORT YOUR IDEA. Organization – How will the parts of the value chain of your firm change to support your strategy? Marketing – How will your product or service mix change in terms of advertising costs, distribution costs or price? What is the advertising budget? What will...


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