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need answer to review my work done in marketing 100 Additional Requirements Level of Detail: Only...
More:need answer to review my work done in marketing 100 Additional Requirements Level of Detail: Only answer needed Other Requirements: Marketing QUESTIONS Question 1 The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage? Answer Introduction Decline Document Preview: need answer to review my work done in marketing 100 Additional Requirements Level of Detail: Only answer needed Other Requirements: Marketing QUESTIONS Question 1 The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage? Answer Introduction Decline Maturity Growth Plateau Question 2 Pioneer promotion is most likely to be used during the ____ stage of the product life cycle. Answer maturity decline growth introduction presentation Question 3 Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies? Answer Guerilla communication Word-of-mouth communication Buzz marketing Viral marketing Conversational promotion Question 4 A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is Answer advertising. public relations. sales promotion. personal selling. campaigning. Question 5 Advertising, personal selling, sales promotion, and public relations are called Answer promotion mix ingredients. marketing mix components. characteristics of a product. advertising tools. nonpersonal communication. 6 ) During the introduction stage of the product life cycle, which type of promotion would a firm focus on? Answer Reminder Competitive Comparative Pioneer Repetitive 7 ) - The process of putting one's thoughts (meaning) into signs (symbols) is called Answer decoding. noise. interference. transmission. the coding process. 8) When a source converts meaning into a series of signs or symbols representing ideas or concept, the source is undergoing Answer communication. the coding process. the decoding process. the conversion process. communications channel. 9)- During the decoding process, the Answer intensity of the transmission becomes stronger. receiver attempts to convert signs or symbols into concepts and ideas. source attempts...
This question was answered on: Feb 21, 2020
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