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Johnson and johnson
More:Part 1a. Summarize the Important Facts and Issues: (50 pts) Tell the story Put the topic into historical business perspective Describe the key events Outline the major problems from an organizational, ethical and / or market perspective Part 1b. Describe the Company’s Vision; Mission and Values Vision is best described as “what we want to be.” For example, Apple Computer is guided by its’ vision to be the most powerful innovator in the computer industry making people “wow” over their unique technology. Mission Statements render the “why we exist” mantra. Apple is an elegant alternative to Windows base technology – easier to use, more flexible, stable and stylish. Values entail what is important to the company. For example: Teamwork... We are the company; there is no "they" We work together for common objectives We consider the effect of action on others We all work for our customers Pride... Commitment to excellence Self-respect Believing in and promoting the value of our company, associates and products Dedication to competitive achievement Trust... Share the truth, both good and bad Placing confidence in others to perform Empowering people to do their best Integrity... Doing the right thing, even when no one is watching Honesty and openness in relationships with associates, customers, shareholders and vendors Fair and equal access to opportunity For Apple, the value is creativity manifest in beauty and function demonstrated in utility and convergence of technology. Their employees are expected to perform in this manner as well. Did the firm have a clear mission? Did it abide by its’ values? Was the vision flawed? Strategy is a firm’s game plan for success. For Example: Apple Computer: How the brand is position – How the brand is position – “Imagination” Apple is focused on a solutions strategy. To dominate the computer industry – from desk top to hand held. Convergence and integration is the core of their strategy. From IM to graphic design to content access – Apple makes it happen intuitively for the customer… A company’s vision, mission, values and strategy are typically discussed on their web site and / or their annual statement. Annual reports are usually available on line via the company’s web site in .PDF format. Annual reports can also be found at the University library. Johnson and Johnson. Required Sections for Presentation: History of J&J / Mission, Vision Values, Credo. Industries Area Served Revenue and Sales Fortune 500 Company Ranking Consumer Product Brand Names


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