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Research Report Grade: 250 points (25%) DUE: Unit 7 Format and
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Research Report Grade:  250 points (25%) 

DUE: Unit 7

Format and Length:  Use the report format in Chapter 18 (Figure 18.6) in Locker. Include:

  • Title Page: 1 page
  • Letter of Transmittal: 1 page
  • Executive Summary: 1 page
  • Body with section headings: 5-7 pages
  • Conclusions and Recommendations: 1 page
  • Bibliography: 1-2 pages
  • Glossary (optional): 1 page
  • Appendix (optional): 1 page

References:  Provide at least 10 references in the Bibliography; use footnotes or parenthetical citations to document information.

Potential Audience:  Your primary readers will be the company CEO; the VP for Human Resources (HR), members of the Board of Directors, the company CFO (Chief Finance Officer), company employees, and possibly the SEC (Securities and Exchange Commission).

Background and Scenario: The scenario for writing assignments #1, #2, and #3 continue.

The company CEO has approved your proposal. Now is time to get to work on the report (Writing Assignment #7)

TASK:

Using your proposal as a starting point, develop the Business Report with Recommendations (Writing Assignment #3) that you proposed.

Use the format in Chapter 18 of the text for your report (see the guidance above, also, for format and length).

As with your proposal, use document design techniques, diagrams, photos, and other visuals to comply with the CEO?s guidance.

REMINDER: Continue to use the hypothetical company and the country you selected for writing assignment #1 (Memo with documented research).

How will this assignment be graded?

The criteria for excellence in this assignment are in four categories:

  • 25%: Substance
  • 35%: Organization
  • 20%: Style
  • 20%: Correctness

Click here for the Writing Assessment Checklist for Writing Assignment #3 for a detailed rubric for this assignment, which can also be a very useful checklist to make sure you?ve covered all of the bases for your memo!

NOTE:

  1. Complete your assignment and submit it usingSubmit Assignment.
  2. Please make sure you put your name and the title of the assignment (e.g., ?Writing Assignment #7?) on the report itself, and always be as clear as possible in labeling your attachments ("joneswa7.doc," for example, is easy to identify; "WritingAsgn7.doc" could be anybody's work).

I HAVE ATTACHED WRITING ASSIGNMENTS 1, 2 &3 FOR YOUR REFERENCE.



18376 Worldwide Dr.

 

987-6543

 


 

Tucson, AZ 98375

 


 

(253)

 


 

August 23, 2016

 

Mr. Vincent Ruggiero, Chief Executive Officer

 

Mr. Matthew Wheeler, Human Resources Vice-President

 

International Moves, LLC.

 

18376 Worldwide Dr.

 

Tucson, Az 98375

 

Dear Mr. Ruggiero and Mr. Wheeler:

 

Upon your request, I have completed further research for your pursuit in a foreign work force. In

 

the correspondence below are essential details to make the transition for your employees as they

 

embark on their journey to Germany. Being able to adapt to German culture will ensure that your

 

company is successful in all avenues you wish to take.

 

Introduction to German Business Culture

 

Germany, as you may know, is located in north-central Europe. It shares boundaries with nine

 

other countries: Denmark, Poland, the Czech Republic, Austria, Switzerland, France,

 

Luxembourg, Belgium, and the Netherlands. (Everyculture, 2016)

 

Unlike American culture, the culture of Germany developed over many hundreds of years.

 

With that in mind, please pay particular attention to the following information about

 

Germany?s business culture when doing any transactions. Kwintessential has provided the

 

details below: (http://www.kwintessential.co.uk/copyright.html)

 


 


 


 


 


 


 


 


 


 

In many respects, Germans can be considered the masters of planning.

 

This is a culture that prizes forward thinking and knowing what they will be doing at a

 

specific time on a specific day.

 

Careful planning, in one's business and personal life, provides a sense of security.

 

Rules and regulations allow people to know what is expected and plan their life

 

accordingly.

 

Once the proper way to perform a task is discovered, there is no need to think of doing it

 

any other way.

 

Germans believe that maintaining clear lines of demarcation between people, places, and

 

things is the surest way to lead a structured and ordered life.

 

Work and personal lives are rigidly divided.

 

There is a proper time for every activity. When the business day ends, you are expected to

 

leave the office. If you must remain after normal closing, it indicates that you did not plan

 

your day properly.

 


 

Greeting Our German Partners

 

Whether you are addressing or greeting the German Nationals, they shall be performed

 

courteously and professionally. Below outlines the cultural differences you may encounter that

 

are slightly different than our U.S. customs. Again, the outline below is provided by

 

Kwintessential.

 

Greetings are formal.

 

A quick, firm handshake is the traditional greeting.

 

Titles are very important and denote respect. Use a person's title and their surname until

 

invited to use their first name. You should say Herr or Frau and the person's title and their

 

surname.

 

In general, wait for your host or hostess to introduce you to a group.

 

When entering a room, shake hands with everyone individually, including children.

 

General Business Communication

 

For business exploration to be successful, punctuality is key. Being late is very frowned upon, so

 

arrive early and be ready to hit the ground running!

 

When business transactions or meetings begin, the agenda and/or schedule

 

are adhered to tightly. Germans are known for minimal small talk and have a

 

?get down to the business? attitude. Please refer to the Culture Crossing

 

Guide for more details about the information below:

 

Germans tend to be extremely detail-oriented and will need to be

 

sure of every part of a potential business deal before coming to an

 

agreement.

 


 

Business is hierarchical and decisions tend to come from the top

 

down.

 


 

Avoid hard selling and any sort of conflict or confrontation.

 

Once agreements are reached, it is highly unlikely that they will be changed or modified.

 


 


 

German Dress Etiquette

 

It is important to be presentable in all facets of business transactions but when you travel out of

 

the U.S. it is even more pertinent to represent respectful and courteous business etiquette.

 

(businessculture, 2014)

 


 


 


 


 

Business dress is understated, formal and conservative.

 

Men should wear dark colored, conservative business suits.

 

Women should wear either business suits or conservative dresses.

 


 


 


 

Do not wear ostentatious jewelry or accessories.

 

Images of professional business attire:

 


 

Recommended Training for Germany

 

I strongly erg for every team member transferring to Germany complete a basic German

 

language course. Not only will it benefit their social needs but also being about to communicate

 

in the native language shows great respect. It also opens up further communication by showing

 

an emphasis to better fit in with our German partners.

 

The Internet is an amazing resource for the team to receive better knowledge Germany and it?s

 

culture. The most beneficial sites are kwintesential.co.uk and everyculture.com as they give

 

comprehensive information about Germany.

 

It is highly encouraged that all employees review the U.S. Embassy website as well as the

 

Consulate and learn their locations and their contact information. https://de.usembassy.gov/

 

To close this letter, I hope the information finds you well and hopeful about your expansion to

 

Germany. Upon completion of this research, I have found that Germany is very warm and

 

receptive of Americans and American businesses. This exploration will be challenging but as

 

recommended above, complete a few training courses and success will no doubt come with this

 

expansion.

 

Sincerely,

 

<<Signed>>

 

Miranda Wilson

 

International Business Manager

 


 

References:

 

U.S. Embassy & Consulates in Germany. (n.d.). Retrieved August 23th, 2016, from

 

https://de.usembassy.gov/

 

Business etiquette. (n.d.). Retrieved August 23th 2016, from http://businessculture.org/westerneurope/business-culture-in-germany/business-etiquette-in-germany/

 

Culture Crossing. (n.d.). Retrieved August 23, 2016, from

 

http://guide.culturecrossing.net/basics_business_student_details.php?Id=22

 

Everyculture. (n.d.). Countries and Their Cultures: Germany. Retrieved August 23th, 2016 from

 

http://www.everyculture.com/Ge-It/Germany.html

 

Kwintessential. (n.d.). Germany ? Language, Culture, Customs and Etiquette. Retrieved August

 

23th, 2016 from http://www.kwintessential.co.uk/resources/global-etiquette/germany-countryprofile.html

 

Locker, K. O. & Kienzler, D. S. (2013) Business and Administrative Communications, Tenth

 

Edition. New York, NY: McGraw-Hill, Irwin.

 


 

 







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