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Research Report Grade: 250 points (25%) DUE: Unit 7 Format and

Research Report Grade:  250 points (25%) 

DUE: Unit 7

Format and Length:  Use the report format in Chapter 18 (Figure 18.6) in Locker. Include:

  • Title Page: 1 page
  • Letter of Transmittal: 1 page
  • Executive Summary: 1 page
  • Body with section headings: 5-7 pages
  • Conclusions and Recommendations: 1 page
  • Bibliography: 1-2 pages
  • Glossary (optional): 1 page
  • Appendix (optional): 1 page

References:  Provide at least 10 references in the Bibliography; use footnotes or parenthetical citations to document information.

Potential Audience:  Your primary readers will be the company CEO; the VP for Human Resources (HR), members of the Board of Directors, the company CFO (Chief Finance Officer), company employees, and possibly the SEC (Securities and Exchange Commission).

Background and Scenario: The scenario for writing assignments #1, #2, and #3 continue.

The company CEO has approved your proposal. Now is time to get to work on the report (Writing Assignment #7)


Using your proposal as a starting point, develop the Business Report with Recommendations (Writing Assignment #3) that you proposed.

Use the format in Chapter 18 of the text for your report (see the guidance above, also, for format and length).

As with your proposal, use document design techniques, diagrams, photos, and other visuals to comply with the CEO?s guidance.

REMINDER: Continue to use the hypothetical company and the country you selected for writing assignment #1 (Memo with documented research).

How will this assignment be graded?

The criteria for excellence in this assignment are in four categories:

  • 25%: Substance
  • 35%: Organization
  • 20%: Style
  • 20%: Correctness

Click here for the Writing Assessment Checklist for Writing Assignment #3 for a detailed rubric for this assignment, which can also be a very useful checklist to make sure you?ve covered all of the bases for your memo!


  1. Complete your assignment and submit it usingSubmit Assignment.
  2. Please make sure you put your name and the title of the assignment (e.g., ?Writing Assignment #7?) on the report itself, and always be as clear as possible in labeling your attachments ("joneswa7.doc," for example, is easy to identify; "WritingAsgn7.doc" could be anybody's work).


18376 Worldwide Dr.





Tucson, AZ 98375






August 23, 2016


Mr. Vincent Ruggiero, Chief Executive Officer


Mr. Matthew Wheeler, Human Resources Vice-President


International Moves, LLC.


18376 Worldwide Dr.


Tucson, Az 98375


Dear Mr. Ruggiero and Mr. Wheeler:


Upon your request, I have completed further research for your pursuit in a foreign work force. In


the correspondence below are essential details to make the transition for your employees as they


embark on their journey to Germany. Being able to adapt to German culture will ensure that your


company is successful in all avenues you wish to take.


Introduction to German Business Culture


Germany, as you may know, is located in north-central Europe. It shares boundaries with nine


other countries: Denmark, Poland, the Czech Republic, Austria, Switzerland, France,


Luxembourg, Belgium, and the Netherlands. (Everyculture, 2016)


Unlike American culture, the culture of Germany developed over many hundreds of years.


With that in mind, please pay particular attention to the following information about


Germany?s business culture when doing any transactions. Kwintessential has provided the


details below: (











In many respects, Germans can be considered the masters of planning.


This is a culture that prizes forward thinking and knowing what they will be doing at a


specific time on a specific day.


Careful planning, in one's business and personal life, provides a sense of security.


Rules and regulations allow people to know what is expected and plan their life




Once the proper way to perform a task is discovered, there is no need to think of doing it


any other way.


Germans believe that maintaining clear lines of demarcation between people, places, and


things is the surest way to lead a structured and ordered life.


Work and personal lives are rigidly divided.


There is a proper time for every activity. When the business day ends, you are expected to


leave the office. If you must remain after normal closing, it indicates that you did not plan


your day properly.



Greeting Our German Partners


Whether you are addressing or greeting the German Nationals, they shall be performed


courteously and professionally. Below outlines the cultural differences you may encounter that


are slightly different than our U.S. customs. Again, the outline below is provided by




Greetings are formal.


A quick, firm handshake is the traditional greeting.


Titles are very important and denote respect. Use a person's title and their surname until


invited to use their first name. You should say Herr or Frau and the person's title and their




In general, wait for your host or hostess to introduce you to a group.


When entering a room, shake hands with everyone individually, including children.


General Business Communication


For business exploration to be successful, punctuality is key. Being late is very frowned upon, so


arrive early and be ready to hit the ground running!


When business transactions or meetings begin, the agenda and/or schedule


are adhered to tightly. Germans are known for minimal small talk and have a


?get down to the business? attitude. Please refer to the Culture Crossing


Guide for more details about the information below:


Germans tend to be extremely detail-oriented and will need to be


sure of every part of a potential business deal before coming to an





Business is hierarchical and decisions tend to come from the top





Avoid hard selling and any sort of conflict or confrontation.


Once agreements are reached, it is highly unlikely that they will be changed or modified.




German Dress Etiquette


It is important to be presentable in all facets of business transactions but when you travel out of


the U.S. it is even more pertinent to represent respectful and courteous business etiquette.


(businessculture, 2014)






Business dress is understated, formal and conservative.


Men should wear dark colored, conservative business suits.


Women should wear either business suits or conservative dresses.





Do not wear ostentatious jewelry or accessories.


Images of professional business attire:



Recommended Training for Germany


I strongly erg for every team member transferring to Germany complete a basic German


language course. Not only will it benefit their social needs but also being about to communicate


in the native language shows great respect. It also opens up further communication by showing


an emphasis to better fit in with our German partners.


The Internet is an amazing resource for the team to receive better knowledge Germany and it?s


culture. The most beneficial sites are and as they give


comprehensive information about Germany.


It is highly encouraged that all employees review the U.S. Embassy website as well as the


Consulate and learn their locations and their contact information.


To close this letter, I hope the information finds you well and hopeful about your expansion to


Germany. Upon completion of this research, I have found that Germany is very warm and


receptive of Americans and American businesses. This exploration will be challenging but as


recommended above, complete a few training courses and success will no doubt come with this








Miranda Wilson


International Business Manager





U.S. Embassy & Consulates in Germany. (n.d.). Retrieved August 23th, 2016, from


Business etiquette. (n.d.). Retrieved August 23th 2016, from


Culture Crossing. (n.d.). Retrieved August 23, 2016, from


Everyculture. (n.d.). Countries and Their Cultures: Germany. Retrieved August 23th, 2016 from


Kwintessential. (n.d.). Germany ? Language, Culture, Customs and Etiquette. Retrieved August


23th, 2016 from


Locker, K. O. & Kienzler, D. S. (2013) Business and Administrative Communications, Tenth


Edition. New York, NY: McGraw-Hill, Irwin.




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