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Research Report Grade: 250 points (25%) DUE: Unit 7 Format and
Research Report Grade: 250 points (25%)
DUE: Unit 7
Format and Length: Use the report format in Chapter 18 (Figure 18.6) in Locker. Include:
- Title Page: 1 page
- Letter of Transmittal: 1 page
- Executive Summary: 1 page
- Body with section headings: 5-7 pages
- Conclusions and Recommendations: 1 page
- Bibliography: 1-2 pages
- Glossary (optional): 1 page
- Appendix (optional): 1 page
References: Provide at least 10 references in the Bibliography; use footnotes or parenthetical citations to document information.
Potential Audience: Your primary readers will be the company CEO; the VP for Human Resources (HR), members of the Board of Directors, the company CFO (Chief Finance Officer), company employees, and possibly the SEC (Securities and Exchange Commission).
Background and Scenario: The scenario for writing assignments #1, #2, and #3 continue.
The company CEO has approved your proposal. Now is time to get to work on the report (Writing Assignment #7)TASK:
Using your proposal as a starting point, develop the Business Report with Recommendations (Writing Assignment #3) that you proposed.
Use the format in Chapter 18 of the text for your report (see the guidance above, also, for format and length).
As with your proposal, use document design techniques, diagrams, photos, and other visuals to comply with the CEO?s guidance.
REMINDER: Continue to use the hypothetical company and the country you selected for writing assignment #1 (Memo with documented research).How will this assignment be graded?
The criteria for excellence in this assignment are in four categories:
- 25%: Substance
- 35%: Organization
- 20%: Style
- 20%: Correctness
Click here for the Writing Assessment Checklist for Writing Assignment #3 for a detailed rubric for this assignment, which can also be a very useful checklist to make sure you?ve covered all of the bases for your memo!
- Complete your assignment and submit it usingSubmit Assignment.
- Please make sure you put your name and the title of the assignment (e.g., ?Writing Assignment #7?) on the report itself, and always be as clear as possible in labeling your attachments ("joneswa7.doc," for example, is easy to identify; "WritingAsgn7.doc" could be anybody's work).
I HAVE ATTACHED WRITING ASSIGNMENTS 1, 2 &3 FOR YOUR REFERENCE.
18376 Worldwide Dr.
Tucson, AZ 98375
August 23, 2016
Mr. Vincent Ruggiero, Chief Executive Officer
Mr. Matthew Wheeler, Human Resources Vice-President
International Moves, LLC.
18376 Worldwide Dr.
Tucson, Az 98375
Dear Mr. Ruggiero and Mr. Wheeler:
Upon your request, I have completed further research for your pursuit in a foreign work force. In
the correspondence below are essential details to make the transition for your employees as they
embark on their journey to Germany. Being able to adapt to German culture will ensure that your
company is successful in all avenues you wish to take.
Introduction to German Business Culture
Germany, as you may know, is located in north-central Europe. It shares boundaries with nine
other countries: Denmark, Poland, the Czech Republic, Austria, Switzerland, France,
Luxembourg, Belgium, and the Netherlands. (Everyculture, 2016)
Unlike American culture, the culture of Germany developed over many hundreds of years.
With that in mind, please pay particular attention to the following information about
Germany?s business culture when doing any transactions. Kwintessential has provided the
details below: (http://www.kwintessential.co.uk/copyright.html)
In many respects, Germans can be considered the masters of planning.
This is a culture that prizes forward thinking and knowing what they will be doing at a
specific time on a specific day.
Careful planning, in one's business and personal life, provides a sense of security.
Rules and regulations allow people to know what is expected and plan their life
Once the proper way to perform a task is discovered, there is no need to think of doing it
any other way.
Germans believe that maintaining clear lines of demarcation between people, places, and
things is the surest way to lead a structured and ordered life.
Work and personal lives are rigidly divided.
There is a proper time for every activity. When the business day ends, you are expected to
leave the office. If you must remain after normal closing, it indicates that you did not plan
your day properly.
Greeting Our German Partners
Whether you are addressing or greeting the German Nationals, they shall be performed
courteously and professionally. Below outlines the cultural differences you may encounter that
are slightly different than our U.S. customs. Again, the outline below is provided by
Greetings are formal.
A quick, firm handshake is the traditional greeting.
Titles are very important and denote respect. Use a person's title and their surname until
invited to use their first name. You should say Herr or Frau and the person's title and their
In general, wait for your host or hostess to introduce you to a group.
When entering a room, shake hands with everyone individually, including children.
General Business Communication
For business exploration to be successful, punctuality is key. Being late is very frowned upon, so
arrive early and be ready to hit the ground running!
When business transactions or meetings begin, the agenda and/or schedule
are adhered to tightly. Germans are known for minimal small talk and have a
?get down to the business? attitude. Please refer to the Culture Crossing
Guide for more details about the information below:
Germans tend to be extremely detail-oriented and will need to be
sure of every part of a potential business deal before coming to an
Business is hierarchical and decisions tend to come from the top
Avoid hard selling and any sort of conflict or confrontation.
Once agreements are reached, it is highly unlikely that they will be changed or modified.
German Dress Etiquette
It is important to be presentable in all facets of business transactions but when you travel out of
the U.S. it is even more pertinent to represent respectful and courteous business etiquette.
Business dress is understated, formal and conservative.
Men should wear dark colored, conservative business suits.
Women should wear either business suits or conservative dresses.
Do not wear ostentatious jewelry or accessories.
Images of professional business attire:
Recommended Training for Germany
I strongly erg for every team member transferring to Germany complete a basic German
language course. Not only will it benefit their social needs but also being about to communicate
in the native language shows great respect. It also opens up further communication by showing
an emphasis to better fit in with our German partners.
The Internet is an amazing resource for the team to receive better knowledge Germany and it?s
culture. The most beneficial sites are kwintesential.co.uk and everyculture.com as they give
comprehensive information about Germany.
It is highly encouraged that all employees review the U.S. Embassy website as well as the
Consulate and learn their locations and their contact information. https://de.usembassy.gov/
To close this letter, I hope the information finds you well and hopeful about your expansion to
Germany. Upon completion of this research, I have found that Germany is very warm and
receptive of Americans and American businesses. This exploration will be challenging but as
recommended above, complete a few training courses and success will no doubt come with this
International Business Manager
U.S. Embassy & Consulates in Germany. (n.d.). Retrieved August 23th, 2016, from
Business etiquette. (n.d.). Retrieved August 23th 2016, from http://businessculture.org/westerneurope/business-culture-in-germany/business-etiquette-in-germany/
Culture Crossing. (n.d.). Retrieved August 23, 2016, from
Everyculture. (n.d.). Countries and Their Cultures: Germany. Retrieved August 23th, 2016 from
Kwintessential. (n.d.). Germany ? Language, Culture, Customs and Etiquette. Retrieved August
23th, 2016 from http://www.kwintessential.co.uk/resources/global-etiquette/germany-countryprofile.html
Locker, K. O. & Kienzler, D. S. (2013) Business and Administrative Communications, Tenth
Edition. New York, NY: McGraw-Hill, Irwin.
This question was answered on: Feb 21, 2020
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