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This should be a 2-3-page addition to the document, examining
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This should be a 2?3-page addition to the document, examining any barriers and opportunities

  • -?  Illustrate ways in which political discord or upheavals can affect business
  • ?-  Apply real-world examples of how external environmental issues have an impact on doing business abroad
  • ?-  Identify the differences between conducting business in emerging, developing, and industrialized nations

Company used: Kroger Grocery
Country expanding to: United Kingdom

Attached is the first part of the paper. 
THE
KROGER
COMPANY
?
INTERNATIONAL
EXPANSION















 



 


 

The Kroger Company ? International Expansion

 

Into the United Kingdom

 

Group Name: Globetrotters

 

Alejandrina Guajardo

 

Karen Hathorn

 

Catalina Jimenez

 

Alfred Lyon

 

Tyler Popick

 

Southern New Hampshire University

 


 

THE
KROGER
COMPANY
?
INTERNATIONAL
EXPANSION



















































 



 


 

2

 


 

Abstract

 

According with Kroger.com ?The Kroger Co. is one of the largest retailers in the United

 

States based on annual sales, holding the #20 ranking on the Fortune 100 list published in June

 

2015. Kroger® was founded in 1883 and incorporated in 1902. At the end of fiscal 2015, Kroger

 

operated (either directly or through its subsidiaries) 2,778 supermarkets, 1,387 of which had fuel

 

centers. Approximately 42% of these supermarkets were operated in Company-owned facilities,

 

including some Company owned buildings on leased land. The Company employs about 431,000

 

full-time and part-time associates?

 

The retail grocery sector in United States is a very competitive industry. The Kroger

 

Company?s more important competitors are Wal-Mart, Whole Foods, and Winn Dixie.

 

The Kroger Company will start its international expansion and its first country will be the

 

United Kingdom.

 


 

THE
KROGER
COMPANY
?
INTERNATIONAL
EXPANSION



















































 



 


 

3

 


 

The Kroger Company Overview

 

Mr. Bernard Kroger founded The Kroger Company in 1883 in Cincinnati, Ohio where the

 

main offices remain. Currently, Kroger is the largest supermarket chain in US (The Kroger

 

Company). Additionally Kroger is listed as number 20 in the 2015 Fortune 500 (Time. inc).

 

According to Kroger Financial Report in 2015 Kroger has revenue of $109.83 billion (The

 

Kroger Company). In addition, Kroger was the second largest general retailer market after WalMart in 2015 (Wikipedia.org). The Kroger Company operates in 35 states especially in the

 

Midwest and Southern states in the US Territory (The Kroger Company).

 

Kroger is ranked third within the retail market around the world even without any current

 

international operation (Coolidge, 2016). As of December 2015, Kroger has operations in 2,778

 

supermarkets and multi-department stores, 786 convenience stores, and 326 jewelry stores. In

 

order to satisfy its own demand with cheaper prices, Kroger has 37 food-manufacturing facilities,

 

1,360 supermarket fuel centers and 2,122 pharmacies (The Kroger Company). One way in which

 

The Kroger Company stands out from its competitors is it utilizes economical three-tier

 

distribution system, which are private selection, banner brands, and value. Each of these tiers

 

allows them to satisfy all of their customers? needs within the markets they operate (The Kroger

 

Company).

 

The Kroger Company United Kingdom Expansion

 

The Kroger Company overseas expansion into the UK will be very important for the

 

company since it?s one of the leading powers in the financial world and the third largest

 

economy in Europe after Germany and France (The World Factbook: UNITED KINGDOM). If

 

we take Wal-Mart as a benchmarking case, the UK expansion has been very victorious.

 

According with Market Realist in UK, The United Kingdom has been one of the most successful

 


 

THE
KROGER
COMPANY
?
INTERNATIONAL
EXPANSION



















































 



 


 

4

 


 

overseas forays for Wal-Mart. The company has operations in 576 stores in the country, and is

 

Wal-Mart?s second largest overseas operations in the world after Mexico (Soni, 2015).

 

The UK grocery market is dominated by 4 big groceries chains, such as: Tesco,

 

Sainsbury, Morrison and ASDA, where Kroger can have a portion of the market share without

 

any problems (Soni, 2015). Kroger and Wal-Mart?s format is very well received from the UK

 

population, where shoppers live in small towns and suburban areas shop and find everything in

 

one place according with their needs for very low prices (Walmart).

 

West London is the most popular location for US companies to base their UK and

 

European Union operations; Starbucks and Wal-Mart have their UK headquarters in Chiswick.

 

The Kroger Company could have the same city for its operation (Independent UK news, 2011).

 

What makes the Unite Kingdom more appealing is its lands rich in greenery, about 25% of being

 

arable, agriculture is highly mechanized and productive being able to provide vegetables, cattle,

 

potatoes, and fish (United Kingdom Facts).

 

Another reason the UK is a great place to expand The Kroger Company is there is many

 

cultural similarities between the UK and the US. One of the major similarities is the official

 

language is English which is spoken by more than 70% of the population (Commisceo Global

 

Consultancy LTD). This will allow us to communicate with business professionals well and

 

market our products with the same labeling as we currently use. Their business etiquette and

 

protocols are also very similar to the US. These include a firm handshake when greeting

 

professionals, eye contact, and exchanging of business cards. In addition, business meetings are

 

formal and punctuality is very important (Commisceo Global Consultancy LTD).

 

We look forward to expanding The Kroger Company into the UK. This will help us to

 

continue our growth in revenues and compete with larger stores such as Wal-Mart

 


 

THE
KROGER
COMPANY
?
INTERNATIONAL
EXPANSION



















































 



 


 

5

 


 

References

 

Commisceo
Global
Consultancy
LTD.
(n.d.).
Award
Winning
Culture
Guides.


 

Retrieved
from:
August
25,
2016
UK:
http://www.commisceo-­?global.com/country-­?

 

guides/uk-­?guide

 

Coolidge,
A.
(2016,
January
20).
Kroger
named
the
world's
third-­?largest
retailer.


 

Retrieved
from
Cincinnati.com:

 

http://www.cincinnati.com/story/money/2016/01/20/kroger-­?named-­?worlds-­?third-­?largest-­?

 

retailer/79072302/

 

Soni,
P.
(2015,
Febuary
18).
Walmart:
Price
Wars
In
The
United
Kingdom's
Grocery
Market.


 

Retrieved
from
Market
Realist:
http://marketrealist.com/2015/02/walmart-­?price-­?wars-­?

 

united-­?kingdoms-­?grocery-­?market/

 

The
Kroger
Company.
(n.d.).
History
of
Kroger.


 

Retrieved
from
The
Kroger
Co.:
http://www.thekrogerco.com/about-­?kroger/history-­?of-­?

 

kroger

 

The
Kroger
Company.
(n.d.).
Kroger
2015
Fact
Book.


 

Retrieved,
from
Kroger
2015
Fact
Book:

 

http://eproxymaterials.com/interactive/kr2015factbook/

 

The
Kroger
Company.
(n.d.).
Manufacturing.


 

Retrieved
from
The
Kroger
Co.:
http://www.thekrogerco.com/about-­?

 

kroger/operations/manufacturing

 

The
Kroger
Company.
(n.d.).
Operations.


 

Retrieved

from
The
Kroger
Co.:
http://www.thekrogerco.com/about-­?kroger/operations

 

The
World
Factbook:
UNITED
KINGDOM.
(n.d.).


 

Retrieved,
from
Central
Inteligence
Agency:
https://www.cia.gov/library/publications/the-­?

 

world-­?factbook/geos/uk.html

 

Time.
inc.
(n.d.).
Kroger.
R

 

Retrieved
from
Fortune:
http://beta.fortune.com/fortune500/2015/kroger-­?20

 

United
Kingdom
Facts.
(n.d.).


 

Retrieved,
from
National
Geographic:


 

http://travel.nationalgeographic.com/travel/countries/united-­?kingdom-­?facts/

 

Retrieved
from
Walmart.
(n.d.).
Our
stores.
Retrieved
August
2016,
from
Walmart

 

International:
http://corporate.walmart.com/our-­?story/our-­?business/international/uk

 


 

THE
KROGER
COMPANY
?
INTERNATIONAL
EXPANSION



















































 



 

Walmart Sets up London team

 

Retrieved
from
http://www.independent.co.uk/news/business/news/walmart-sets-uplondon-team-to-lead-european-drive-2287374.html

 

Kroger

 

Retrieved from: https://en.wikipedia.org/wiki/Kroger

 



 



 


 

6

 


 

 







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